We are living in a world obsessed with gadgets and technology, so it is no surprise that digital interpretation is becoming increasingly popular with visitor attractions such as heritage sites, museums and zoos. Digital interpretation platforms such as Apps can provide an engaging and exciting learning experience for your visitors.
The majority of your visitors will own a smartphone or a tablet. These gadgets are incredibly versatile and open up a world of functionalities including audio, video and mapping. Apps in particular are an increasingly popular way of receiving information, and with this in mind, many visitor attractions are beginning to create Apps for their site. An engaging App encourages your visitors to explore, discover and interact with their surroundings, making for a memorable and enjoyable experience. Let’s discover how an interactive App can inspire and enlighten your visitors.
Developing a cutting edge App which allows visitors to uncover more information as they journey through your site is an excellent way to create an exciting learning experience. Perhaps hide secret codes in various locations to encourage visitors to explore every inch of your site. The code could be used to unlock anything from fun facts and information to audio commentaries and image libraries. Suddenly, the visitor experience has been taken to a whole new level where information becomes interactive and fun.
What better way to create a sense of atmosphere than through audio commentaries and narratives. Transport visitors back in time by unraveling a story told by a character in history, or enlighten visitors on notable days in history through narratives from those who were there at the time. Audio could even be used to help visitors distinguish different species of bird for instance; tap the bird’s picture to play its call, then try spotting it in the trees!
Incorporating a map into your App is an excellent way to encourage exploration. There are two main types of map to consider, an offline map and a GPS powered map.
The advantage of an offline map is that there is no need for internet signal, making them ideal for attractions which may be in remote areas. Once the App has been downloaded, it does not rely on a mobile phone signal and will therefore continue to function regardless of your visitors’ location. This means the public can explore your site with ease and not drain their battery life or 3G allowance.
A GPS tracking map enables you to highlight particular features or places of interest around your site. Show visitors there’s an interesting relic around the corner or simply alert them to a nearby cafe or toilet facilities. When visitors reach a key point, they will receive alerts with interesting information relevant to their current location.
Sharing on Social Media
With Facebook and Twitter being such powerful digital platforms, integrating social media into your App is an excellent way to raise your profile and get people communicating through your social media accounts. Creating a unique hashtag relevant to your site encourages visitors to share their experience on social media and tag you in their status for all their followers to see.
An excellent example of an inspiring App is Belfairs and Daws Heath Living Landscapes. We were delighted to work with Southend-on-Sea Borough Council in partnership with the Essex Wildlife Trust to design the App which features: audio narratives from local experts, a wildlife walk using GPS navigation, a Sensory Scrap Book Game, social media sharing and a Field Guide packed with fascinating facts. Living Landscapes is free to download and available from the App Store and Google Play. Visit our Youtube channel to watch a short video highlighting some of the App’s fantastic features. Click here to watch now.
If you want to create an interactive and inspiring visitor experience through the use of digital interpretation, why not get in touch today to discuss your ideas further.
FWDP are a creative design company who are passionate about creating exciting visitor experiences. We specialise in exhibition design, heritage interpretation, App design, interpretation planning and visitor guides and leaflets. For more information visit our website at www.fwdpcreative.co.ukby