With its bright lime green walls and sleek leather sofas, our newly refurbished design studio has never looked so good. With a splash of paint, some funky furniture and some inspirational artwork on the walls, FWDP’s Studio Manager Stuart Blayney has given the space a fresh and modern look to tie in with Fitzpatrick Woolmer’s new creative identity. I sat down with Stuart to talk about the inspiration behind the studio’s new look.
Despite never having designed a studio before, Stuart was eager to begin the process, “I had previously designed a refit for a health and beauty salon but never a studio. This was an exciting project to undertake.” So if we see massage tables or a nail bar appear in the studio, we know who’s responsible!
The studio’s transformation goes hand in hand with FWDP’s new creative identity; Stuart explained that he wanted to create an “invigorating workspace with a modern fresh feel which reflects the new identity”, and what an excellent job he has done of bringing his creative vision to life.
Dark, dreary and somewhat ‘oppressive’ are just three words Stuart used to describe the old studio. But he soon sorted that out; Stuart splashed the – what he called ‘hospital blue’ – coloured walls with a refreshing, bright Luscious Lime shade of paint. This vibrant lime of course complements the cute little Giraffe we all love.
The studio’s walls are now adorned with vibrant and thought provoking art pieces featuring portraits of artists as diverse as Dali through to the legendary playwright, Shakespeare. Stuart explained that the artworks not only had to have a synergy with the rebrand, they must also be inspirational to those working in the new space as well as demonstrating a direct connection with the interpretation industry. And so Stuart decided that the theme for the artworks should be taken from Tilden’s principles of interpretation; provoke, relate, reveal and Sam Ham’s TORE model (themed, organised, relevant, entertaining)
Anyone who walks into to the studio is immediately greeted by the word ‘WHY?’ on the back wall. But why is there a WHY? I hear you ask?
Stuart described how he had been inspired by Senior Interpretation Officer, Carl Atkinson whilst attending a three day interpretation designers workshop in Wales, ‘One of the key messages came from one of Carl’s leading questions’ “What is the most important question any interpretation planner should ask themselves before starting any project”…the answer – “WHY?”
Every element of the studio is impressive, from the seats to the artwork, but getting punk rock star Jonny Rotten into one of the artwork interpretations is something Stuart is most proud of, “I have not always agreed with everything he may have said or stood for over the years but have admired him as an artist who didn’t let anything get in the way of his art. He always made a statement, provoked a reaction and stood out from the crowd, just as FWDP has recently done with the new identity”.
The space has now been transformed into an open plan studio. Stuart believes this reflects FWDP’s tone of voice, “we are open to new ideas, we are transparent in the way we work, plus an open space is inviting to others and encourages our designers to think more freely and openly.”
But it’s not all about the designers (sorry guys) it is also about the people who come to our studio too. Stuart emphasised how important open space was in terms of providing an enjoyable and relaxing experience for the visitor. He explained that having an open plan studio with the comfy sofas helps visitors to relax which in turn enables them to share their creative vision.
Visitors who come into the new studio can take away a sense of the creative environment. So if you have a space that is not realising its full potential, drop us an email or pop in to see the new studio for yourself.
FWDP are a creative design company who are passionate about enhancing the visitor experience. We specialise in exhibition design, heritage interpretation, App design, interpretation planning and visitor guides and leaflets. For more information visit our website at www.fwdpcreative.co.ukby