Leeds Castle in Kent is a beautiful historic castle which was once resided by King Henry VIII and Catherine of Aragon. It attracts thousands of visitors each year, which is why Leeds Castle were keen to provide clear and consistent wayfinding throughout their grounds. The introduction of a new identity led to a site wide signage makeover; we manufactured a comprehensive signage scheme which included fingerposts, entrance signs, badging signs, plaques, A-boards and public warning signs. A cohesive signage scheme like this can enhance your grounds and improve the visitor’s overall experience. But how? Let’s find out.
Cohesive Signage Creates Consistency
As visitors to heritage sites, museums and parks, we expect the area to be clean, neat and easy to navigate. A cohesive signage scheme creates continuity and clarity throughout your site. It demonstrates your devotion to the upkeep and appearance of your grounds, giving visitors a good impression of your site. A jumble of signs in different colours and shapes looks untidy and suggests a lack of care and investment.
Providing an excellent experience which exceeds expectations brings visitors back to your site time and again. Unified signage gently guides visitors around your site, points them to places of interest and allows them to discover all that you have to offer, providing a relaxed and enjoyable day out.
People are very visual which is why it’s important to build on your identity through cohesive signage; the last thing you want to do is confuse visitors when they enter your site due to a lack of clear wayfinding. But how can inconsistent signage affect your visitors?
Imagine a new museum has opened up in your area; you arrive at the building and see an entrance sign which says “The World Heritage Museum” in blue next to a logo of a globe. Upon entering the building, the fingerposts display a logo of a castle, the visitor leaflets are using a different font and the wall behind the reception has “The World Heritage Museum” in red rather than blue. This is very confusing to a visitor; which one is the visual identity of the museum? Does it even have an identity? Even if it did, visitors probably wouldn’t recognise it because they have already seen a jumble of different images, colours and fonts.
To avoid confusing your visitors, every one of your signs should represent your identity in the same font, colour and design style. Taking the branding you already use for your website, social media, leaflets and advertising collateral, and incorporating it into a cohesive site wide signage scheme will help your identity become widely recognisable to visitors. You will discover that a comprehensive signage solution will enhance your identity and create a sense of ownership.
Signs are for Life, Not Just for Christmas!
A site wide signage scheme is a permanent feature which you will want to keep looking pristine for many years. The last thing you want is scratch marks on your lecterns, wall-mounted plaques to fall off their fixings or text on your fingerposts to fade in the sunshine. Investing in a high quality signage scheme which uses durable materials will keep your signs in excellent condition for many years; n-viro™ is a strong graphic panel which is used to create long lasting signage solutions. Plus, with its graffiti-resilient and UV resistant qualities, signage will always look clean and neat. If you would like a sample click here.
You have the power to make the visitor’s day truly memorable through clear, unified signage. If you are keen to enhance the visitor’s overall experience, why not give us a call today and we can design a signage strategy to suit your vision.
FWDP are a creative design company who are passionate about creating exciting visitor experiences. We specialise in exhibition design, heritage interpretation, App design, interpretation planning and visitor guides and leaflets. For more information visit our website at www.fwdpcreative.co.uk